Category Archives: Paint Company Tricks

When Choosing Your Paint Color… Don’t Get Fooled by the Color Names!

Anyone who’s ever picked up a paint color sample card from the paint store is likely familiar with the name associated with each paint chip.  Many people find these color names intriguing (as they were designed to be), but most … Continue reading

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How a Paint Company Lures You in with Their Color Wheel Display

Your average paint company knows that their most important advertising is done inside the paint retail location.  A brand’s paint color display (or color wheel) is its best tool to attract you to their paint.  How can a paint company … Continue reading

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How the Light Sources in Your Home Stop You from Choosing Your Best Paint Colors: These 5 Ways

Many people have had the experience of carefully selecting the best paint colors for a room in their home, only to be disappointed with this color once it has been painted on the wall. This common phenomenon is inevitably the … Continue reading

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You Don’t Have to Waste Money on Premium Paint and Primer in One!

The “Paint and Primer in One” Buzz You’ve seen it on TV, you’ve heard about it at the home improvement stores… high-end “paint and primer in one” products are available from many of the major paint companies.  They cost 20% … Continue reading

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Minimize How Much Paint You Need by Maximizing Your Paint Color Coverage

How Much Paint You Really Need How much paint you will need to satisfactorily complete a paint project is determined by 2 factors.  The first, “paint coverage”, is a familiar concept to most people.  It simply concerns the square footage … Continue reading

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